Hello and welcome to my site! I’m a marketing and operations maestro with a flair for transforming businesses through strategic planning, innovative solutions, and the magic of storytelling. With over a decade of experience across diverse industries, I have a knack for driving growth, enhancing brand identities, and fostering heartfelt community connections.

My brand development philosophy is all about uncovering the soul of a brand to make it truly come alive. Using the 12 archetypes framework, I create brand identities that are authentic, relatable, and consistent. I tackle challenges with curiosity and a sunny outlook, letting data be my compass. Through the art of storytelling, I weave deep connections with audiences, always leading with empathy and a zest for continuous learning.

In my adventures as Vice President of Business Operations at Redesign.co, I led a transformative corporate restructuring that skyrocketed client engagement by 20% and boosted employee satisfaction to 95%. At Thistle Farms, I spearheaded a complete rebranding initiative, driving a 30% increase in e-commerce sales and raising over $1MM for the organization.

Beyond the corporate world, I have a deep passion for helping businesses "stand up" and supporting non-profits focused on social justice, mental health awareness, and marginalized communities. Currently, I volunteer for World Without Exploitation, dedicating my time and skills to advocate for those in need.

When I’m not crafting strategic plans or designing marketing campaigns, you’ll find me in Alexandria, VA, where I live with my partner and our two adorable dogs. Our backyard is a whimsical wonderland for local wildlife, including birds, bunnies, squirrels, chipmunks, and the occasional fox. This serene haven inspires me to bring a sense of balance and harmony to my work, always aiming to create strategies that are both innovative and impactful.