Transforming Challenges into Opportunities

Through Strategic Storytelling and Data-Driven Solutions

I thrive on embracing challenges with a strategic mindset, transforming obstacles into opportunities for growth and innovation. By combining creativity with data-driven solutions, I craft comprehensive plans that lead to remarkable outcomes.

Turning Obstacles into Strategic Triumphs

Corporate Restructuring at Redesign.co

Challenge: High operational costs and low client engagement.

Action: Implemented a top-down restructuring strategy to streamline processes.

Result: Reduced costs by $250K annually, and boosted client engagement by 20%.

Rebranding Initiative at Thistle Farms

Challenge: Outdated brand image and declining e-commerce sales.

Action: Led a full-scale rebranding effort to revitalize the brand.

Result: Drove a 30% increase in e-commerce sales and enhancing brand recognition.

Testimonials

Connected Leader

"I had the privilege of managing Bobbie as a dedicated member of our team, where she spearheaded our curated specialized customer programs and the marketing efforts to drive adoption. Bobbie's passion and innate ability to understand our customers' needs drove her innovative approach. Her commitment to delivering outstanding results was evident in the successful campaigns she led. Bobbie's attention to detail, creativity, and collaborative spirit greatly contributed to our team's success and overall culture. I highly recommend Bobbie for any role that demands a connected leader to drive business profitability and success."

-Erin Sutley, Chief Performance Officer

Creative Problem-Solving

“Bobbie Jo is an incredibly hard-working professional who has shown deep knowledge and expertise in the field of digital marketing and brand development. She has an impressive ability to apply innovative ideas to marketing and demonstrates the highest level of dedication to success. Bobbie Jo is also a complete pleasure to work with; she brings a positive energy and creative problem-solving to every challenge.”

-Keith Pires, Executive VP

Communications Strategies

"I've had the pleasure of working with Bobbie and have been continuously impressed throughout our projects by her expertise in marketing and strategic planning. Her ability to develop and implement effective internal and external communications strategies supporting ours and our customers' goals is exemplary. Bobbie has a keen understanding of marketing trends and a talent for translating them into actionable plans. She is adept in fostering cross-departmental collaboration and is an outstanding corporate leader. Her communications are cohesive and always aligned with the goals.”

-Jackie Eastwick, Director of Finance

Brand Development

Crafting a Compelling Brand Identity

My approach to brand development is rooted in understanding the essence of a brand to humanize its presence. I utilize the 12 archetypes framework to define and shape the brand's tone, voice, and style. This method ensures that the brand's identity is authentic, relatable, and consistent across all channels.

Understanding Your Core Identity I start by identifying your primary archetype to establish a solid foundation for your brand’s personality. Whether you're a Hero or an Explorer, this helps craft a genuine and resonant brand.

Identifying the Problem You Solve Next, I analyze the market and your target audience’s needs to define the problem your brand aims to solve. This ensures your brand’s purpose is clear and aligned with audience expectations.

Differentiating Your Solution Finally, I showcase how your brand solves the problem uniquely or better than others. By leveraging your strengths and distinctive approach, I create a compelling narrative that sets you apart from the competition.

  • Internal and External Communications

    With extensive experience in both internal and external communications, I excel at creating cohesive, impactful messaging that resonates with diverse audiences. Internally, I foster transparent and engaging communication strategies that enhance team collaboration and morale. Externally, I craft compelling narratives that build brand loyalty and drive engagement, ensuring the brand’s voice is consistent and authentic across all platforms.

  • Marketing Campaign Ideation and Execution

    I specialize in the ideation and execution of innovative marketing campaigns that captivate audiences and drive results. From conceptualizing creative strategies to implementing multi-channel marketing initiatives, I ensure every campaign is meticulously planned and flawlessly executed. My approach combines data-driven insights with creative storytelling, resulting in campaigns that not only achieve business objectives but also leave a lasting impact.

  • Building Winning Teams

    My approach to building winning teams is centered on recognizing and harnessing individual strengths while fostering a collaborative and inclusive environment. I prioritize clear communication, continuous development, and strategic alignment to ensure every team member is positioned for success. By nurturing a culture of trust, innovation, and mutual respect, I lead teams that are motivated, high-performing, and aligned with the organization's goals, driving exceptional results and sustained growth.

  • Visionary Operations

    My approach to visionary operations involves a deep understanding of unique objectives, identifying gaps, and analyzing market trends to develop a holistic strategy for sustained growth. I create comprehensive plans that drive revenue and ensure long-term sustainability, even in volatile and changing markets. By integrating innovative solutions with strategic foresight, I help organizations thrive and adapt, securing their future in an ever-evolving business landscape.

  • Crisis Management

    In times of crisis, my approach is both proactive and strategic, ensuring swift and effective responses to mitigate risks and maintain operational continuity. I develop comprehensive crisis management protocols and communication strategies that prioritize transparency and stakeholder trust. By staying calm under pressure and leveraging my experience in handling emergencies, I guide organizations through challenges, minimizing impact and safeguarding long-term stability.